Last year, for the first time, Bo Concept also invited external designers to collaborate with them – and, this season, the Karim Rashid range has expanded to include a full range rather than just one-off pieces. His Ottowa collection, with its elegant, branch-like legs, reflects the collision of Rashid’s Canadian heritage and BoConcept’s organic Scandi roots.
I also didn’t realise quite how much BoConcept had grown: there are now 260 stores nationwide. Interestingly, they are all franchises, often run by design lovers who first discovered the brand as customers – which means bags of in-store expertise, as well as a culture that’s more boutique shop than big, faceless brand. It helps that staff are trained at ‘BoConcept University’ – where, among other things, snootiness is banished. Team members are also trained to provide the in-house interior design service, which includes a home visit, mood-board and 3-D room drawings, along with all the expertise and advice.
If you’re in London, do go and check out the Tottenham Court Road branch – especially if you can make it before October 7. You’ll get to see the striking giant mural on the wall at the entrance. The illustrated montage of classic BoConcept pieces from over the years was specially commissioned from the Danish artist, Wendy Plovmand to celebrate the brand’s heritage.