Bespoke lighting is never going to be a budget option, because of the quality and craftsmanship involved. And yet it can offer better value than some off-the-shelf brands. ‘We were asked to make something in the style of a very famous, established company,’ says Phillips. ‘We looked at it and thought, “This is terrible.” And yet I think they were charging about £2,500 per wall light. We realised we can make something using better materials – something that’s better all round – for less than half the price. We can start from scratch and still beat them on price.’
The other obvious benefit is that you’re getting something that’s tailored to your needs. ‘It’s entirely made for purpose,’ says Phillips. ‘You can decide exactly how much light you want it to give out, and where you want to direct that light. Lighting has a huge effect on how the room looks, and this is made absolutely for the room in question.’
With this in mind, it’s no wonder that the demand for bespoke products is increasing, and it’s smaller firms like Phillips & Wood that are benefiting. ‘Some of the bigger brands have reached a stage where there are no real craftsmen making decisions in the company, and cost cutting and profits become the over-riding factors,’ he says. ‘They use clever marketing to keep demand high while lowering the costs and quality of the product to keep making huge profits. I think we’re part of a new wave of crafts companies who are putting pressure on those bigger companies.’
And more power to them, we say.
Phillips and Wood – www.phillipsandwood.co.uk