Design Museum: Designed To Win

by Katie Treggiden in News & Noteworthy

Suffering from Olympic withdrawal symptoms? If you’re counting the days until August 29th when the Paralympics start, the Design Museum might have something to tide you over…

The Design Museum’s latest exhibition, Designed To Win, celebrates the role of design in sport, from F1 cars, running shoes and racing bikes to revolutionary new materials like Neoprene and carbon fibre. The exhibition not only looks at how design has affected sport, but also how sport can influence design, art and culture – and even fashion, advertising and politics.

But this isn’t just about jumping onto the Olympic bandwagon – the exhibition also raises some big questions: Are drugs issues being eclipsed by ‘technological doping’? In other words, does new equipment give athletes an unfair advantage? Where does human ability end and the contest between designers, scientists and engineers begin?

The exhibition also examines how design has created opportunities for people with disabilities. Such as ‘Blade Runner’ Oscar Pistorius, who, having qualified for the men’s 400 metres and the 4 x 400-metre relay, was the first double-leg amputee ever to take part in the Olympics.

Designed to Win, Design Museum, Shad Thames, London, SE1 2YD (020-7940 8790, designmuseum.org). Until 18th November, 10am until 5.45pm daily. £10, concs £9, students £6, under-12s free.


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