Fromental, Exquisite Handmade Wallpapers And Fabrics

by Becky Hoh in Bespoke stories

A wall covering by Fromental is unmistakable. Although the handmade wallpapers are as versatile as they are beautiful, ranging from traditional embroidered chinoiserie’s to painted geometric motifs, there is something so, well ‘Fromental’ about them.

Priding themselves on a very hand crafted and bespoke way of working, it is no surprise that the presence of an artisan or creator is always felt when you look at the pieces.

Having worked within a fashion and interiors portfolio that includes international names such as Paul Smith, Timothy Everest, Duchamp, Ralph Lauren and Osborne & Little, partners Tim Butcher and Lizzie Deshayes established handmade interiors house Fromental in 2005.

‘Our ethos and aims are to combine the finest skills together with luxurious fabrics,’ say the duo, ‘blend that with a distinctly British style, historic classicism with the cutting-edge cool of London’s fashion scene to create contemporary, timeless interiors.’

The creative team is a collaboration of talented designers and craftsmen from London and China. Alan Wang is the partner in China, who heads up the five artists there who paint and embroider the oriental inspired pieces and beyond. They can spend up to 600 hours stitching the individual panels which been used in prestigious commercial and residential properties across the globe including the Wynn resorts in Las Vegas and Macau, The Dorchester London, The Fairmont San Francisco, Hotel Bel-Air Los Angeles and Pangu, Beijing as well as several Four Seasons and Shangri-La hotels.

The company, which now has showrooms in London, New York and LA, has four main wallpaper collections alongside a selection of luxury fabrics. The first being Fromental’s modern take on 18th Century Chinoiserie, which brought them to the interior design world’s attention with its obvious luxurious and large scale qualities, with a foot in the past but with a totally fresh feel with its monochromatic and vibrant colourways.

Then there is the more understated Roomskins, a collection that features subtle, non-repeating patterns on paper-backed silks and velvets that can be used above and below rails in combination with their panoramic collections.

Next came 20th Century, non-repeating contemporary scenics, with styles ranging from elegant 30’s inspired floral patterns, delicate 50’s conversational pieces to bold modern supergraphics. It features best sellers like Prunus, a beautiful Chinese blossom tree hand-painted with touches of hand-embroidery.

For the fourth collection they paired up with Architectural Digest Top 100 designer Roger Thomas to create a series of elegant, decorative motif wallcoverings, suitable for both residential and hospitality spaces. Currently in charge of design and development for Steve Wynn’s super luxury resorts in Las Vegas and Macau, Roger Thomas was the creative force behind many landmark properties on the Vegas strip including the Bellagio and the world famous Wynn and Encore. Fromental has interpreted Roger’s sketches with its signature intricate hand-painting and hand-embroidery techniques which show nature as decoration, from coral to feathers and fragments of precious stones.

2014 will also see a new collection that embraces new technologies, without losing the craft heritage.

‘The products contain a layering texture and detail and will be geared to a more architectural environment,’ describes Deshayes. ‘By merging with technology, we hope to make our bespoke wallpapers more accessible to a larger market segment. Watch this space!’

All of Fromental’s products are made completely to order, so modifiying them for certain briefs and projects, whether it be colour, composition or technique, is always part of every single job.

They also create completely bespoke pieces too.

‘The same panoramic scale and production techniques used to produce our own designs are applied to form compositions specifically to a client’s brief,’ explains Butcher. ‘This is usually very time consuming but ultimately can be extremely rewarding, depending on the project.’

One such project was a commission by interior designer David Collins, who briefed the team to bring the feeling of London and New York together in a scenic wallpaper to decorate Manhattan’s landmark hotel The London NYC.

‘For the lobby, we produced a six metre wide, fully-embroidered, illustration style mural of 1950’s Hyde Park, populated with British figures in activities that define the era,’ says Deshayes, the lead designer on the project. ‘I spent several hours walking through Hyde Park, sketching the location of notable landmarks for inclusion in the mural.’

Deshayes goes onto explain that the custom work is a collaborative process with the client. Fromental will typically respond to a brief with a presentation of ‘feasibility, indicative ideas, costings and timescales’ which is usually 4-6 months from idea to delivery.

So a bespoke commission with Fromental is certainly one to really get your teeth into, that may take time and patience but one that will see artisans all over the world working to recreate your vision. And one that you know will not disappoint.

Fromental –  www.fromental.co.uk


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