Shop, Eat and Design at Absolute Abode’s New Concept Store Emporium

by Becky Hoh in News & Noteworthy

This summer architectural interior design practice Absolute Abode opened its doors with a design concept store and cafe, called Absolute Abode Design Cafe Emporium.  The design store is called Absolute Abode Emporium.

It is set in the South West London Surrey borders of Raynes Park and the space sees a little of the uber hip style of retail experience, pioneered by Australia and New Zealand, where cafe culture converges with shopping for beautiful things all under one pinterest worthy roof.

‘I have always wanted to create a space where people could come and shop and enjoy amazing coffee and fabulous food, in the style that we enjoy in Australia and NZ, where I am from,’ says Kirsty McMorron, Absolute Abode’s creative director, who moved here from Sydney in 2001.

McMorron’s background includes gaining her post graduate diploma with merit from The Inchbald School of Design, acting as an account director for legendary Ogilvy advertising agency and is now an Associate of the British Institute of Interior Design.

‘We help clients to challenge their preconceptions and delve into what they would really like to create in their home, – then we endeavour to bring that to reality.’

‘I feel that London’s coffee culture is really blossoming at the moment, and more and more people are looking for independent, high quality places to go. As a part of this, I felt that a beautifully designed space, where everything you see and touch is available to buy would also be fantastic, so I created an environment where you can come in, enjoy the food and coffee, browse and buy our beautiful homewares and design pieces to take home with you, or engage our interior design services to enhance your own home.’

Brands represented at the Emporium are chosen with McMorron’s eye for beauty and good design. Almost 50 brands are currently being stocked, including Danish furniture design company &Tradition, German lighting and furniture designers Zeitraum, luxury textiles from Margo Selby, chic and Finnish furniture innovators BEdesign as well as design-led ceramics, kitchen and stationery from all over the world.

‘We source pieces that are unique,’ described McMorron of the selection process, ‘that have stories, and that are beautiful pieces. They have integrity, be that of design or of sourcing, or of the background story. We scour the design fairs of Europe and also venture to Australia, NZ and the Americas, to bring a curated collection to our customers and design clients.’

McMorron has spent most of September sourcing at Paris Design Week and the London Design Festival to ensure she has her finger of the pulse of the latest trends and products, including all the new seasons wallpaper and fabric designs which are launched in this month.

But not just for a little, light interiors retail experience, things can get serious at the Emporium, with various additional services available including bespoke furniture and interior commissions, sourcing of particular pieces and a chance to access Absolute Abode’s interior design practice, the part of the company which has seen them create high end, luxury and contemporary interiors, spatial planning and architectural and lighting solutions all over London and the world. Similarly all the services at Emporium are very much open to interior designers and architects.

‘We can certainly source items for our customers,’ asserts McMorron, ‘they can ask us to find a particular style of item, and we will put some suggestions together for them. We can also design and commission bespoke pieces for them, using our network of craftspeople and artisans. Our architectural interior design practice offers a full interior design service, working in conjunction with architects or architectural technologists, to provide a full scope of work, tender documentation, project management through to full home or room schemes – spatial planning, lighting design, bathroom and kitchen design, colours, fabrics, finishes, furniture, decorative items, the list goes on!’

Commission and sourcing lead times are suggested at around 8-12 weeks and McMorron and the team work closely with clients to achieve the vision they have for their home. ‘We help clients to challenge their preconceptions and delve into what they would really like to create in their home, – then we endeavour to bring that to reality,’ says McMorron. ‘We have actually gained many more clients since opening in June, so it is definitely going beyond the retail, the space, the coffee and the food! We have received many positive comments on the concept as a whole, it’s been fantastic.’

Visit Absolute Abode Design Emporium at 76-78 Coombe Lane, SW20 0AX

www.absoluteabode.com


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